Media Projects (aspect vs. resolution)

 

At Novamation MEDIA, we use the chart below to dictate the proper aspect ratio and resolution for all your video projects. These sizes have been tested by content optimizing services across the Internet and by Novamation MEDIA clients and have been found to be the best choices for online marketing and eLearning.  

We also offer eLearning course units with RCD (Responsive Course Design) so that your students experience the same course quality from a phone or tablet as they would at a computer or laptop.

To learn more about aspect ratios and their relation to resolution, visit our Project Size information post here - https://allaboutme-dia.blogspot.com/2021/05/project-size-aspect-vs-resolution.html

Instagram

     Square video post: 1:1, 1080 x 1080. Video length: 1 min
     Vertical video post: 4:5, 1080 x 1350. Video length: 1 min
     *Landscape video post: 16:9, 1080 x 607. Video length: 1 min
     *Instagram video story: 9:16 1080 x 1920. Video length: 15 seconds
     Carousel video ad: 1:1,  1080 x 1080, 2-10 images/cards per ad
     *IGTV can only be 9:16 or 16:9 (.mp4)

Facebook (4 Gig Maximum)

     Square video post: 1:1, 1080 x 1080 (Highest Cost Per Click (CPC) Agorapulse)
     Landscape video post: 16:9 (HDTV), 1080 x 607 or 1280 x 720 (2048K bitrate)
     Vertical video post: 4:5, 1080 x 1350 (Lowest Cost Per Click (CPC) Agorapulse)
     Vertical video post: 2:3, 1080 x 1620 (Uncommon format - Facebook Only)

Carousel

The Carousel ad is a collection of images or movies that create a story. They can be used on Facebook or Instagram, and the dimensions are the same for both.

     Carousel: 1:1, 1080 x 1080 (2 to 10 videos)

Twitter

     Landscape video post: 16:9 (HDTV), 1280 x 720 (2048K bitrate). 512 MB. 140ss

     Video post portrait: 1:1,  640 x 640 (1024K bitrate) 512 MB. Max time: 140ss

Digital Video

Widescreen or HDTV: (16:9 1280 x 720 (HD720) or 1920 x 1080 (Full HD)) You've seen this one before in the social media posts above. This is one of the best ratios for cinematic video because it fills an entire mobile screen, phone or pad. It doesn't have the best cost per click for social media, but it is great for streaming movies, presentations and training courses.

Incidentally, if Novamation MEDIA creates an interactive training or information unit that uses javascript code (not a SCORM or xAPI), we usually use this ratio, but at the 854 x 480 (WVGA) resolution. Anything larger would start to lag.

Classic TV, or DVD: (4:3 1280x 960) This is the best way to go if you plan to stream from a service like Vimeo or YouTube. Also available in 1024 x 768 (XGA) or 640 x 480 (NTSC), but low resolutions are not recommended.

Classic Film: (3:2 1152 x 768) There should be mention here of the 3:2 aspect ratio. This format is the landscape version of Facebook's native vertical aspect ratio 2:3, but switching the numbers 1080 x 1620 (2:3) to 1620 x 1080 (3:2) will not give you a standard video format. Instead, the numbers 1152 x 768 are used.

3:2 is the ratio of a standard 35-millimeter photograph. While all social media services recognize it, many services like Vimeo, will not stream this format edge to edge and will place black spacers on the left and right sides of the video. It is not recommended for video.

Just a footnote. Cinemascope (21 x 9), while fantastic in the theatre, is also terrible for social media.